5 Things that Helped Me Last Week (2021 October 31-November 6)

5 Things that Helped Me Last Week (2021 October 31-November 6)

For Members of the Cellular Medicine Association


Here are 5 things that helped me last week…

1. Idea/business book that helped me last week…

George Lois was a marketing legend (one of the many things he blasted off was MTV). For a side gig, he also did the legendary covers of Esquire magazine through the 60’s and early 70’s. His iconic images are studies in how to create emotion and boldly speak the truth with an image. His editor, who was eventually fired from Esquire for his boldness (cancel culture is not new, ask Galileo), went on to start the TV show 20/20, and lived with the courage to print whatever Lois put on his desk; and those images made people angry, and they made people think.

The typical magazine cover now is covered with celebrity images, breasts and bottoms, and mindless blurbs that are safe from anger and revolution. If you thumb through Lois’ book of Esquire covers and read what Lois was thinking when he created his images, you see the secret thoughts of a creative genius who was also brave enough to listen to his gut…

Lois, George. George Lois: The Esquire Covers @MoMA. New York, NY: Assouline Publ, 2009.

2. Art—what is it? Any why even think about it?

When I was in college, I made a decision to not own a TV. Movies would be an option (my sons and I watched many movies), but I decided that a constant stream of TV pouring into the room felt like it was somehow making me less. I’ve always been a movie buff, but I like to GO to the movies and also liked it better when I had to drive to Block Busters and pick something out—in the same way not having junk food in my house makes it easier for me to stay lean, just not having a constant stream of TV & movies seemed to make it easier to hold on to the brain cells.

Until last week, I had not read a good explanation of what I’ve felt since 40 years ago when I made that decision about TV.

Ayn Rand was born and educated in Russia and from that background wrote one of the most influential books in the English language, Atlas Shrugged. From that perspective (knowing what communist Russia looked like), she frequently wrote about the difference between “freedom of the mind” which she saw people dying to achieve in Russia, and “freedom from the mind” which she saw in the drugs and pop culture of the 60’s.

Her Romantic Manifesto contrasts these two ideas in the area of art.
She also, maybe, more importantly, talks about why we need art.
I’m a fan of Eminem (who can not love his song about mom’s spaghetti being vomited when he’s nervous about his big chance) and other rappers, as well as a fan of Beethoven–so I’m puzzled by my choices. What IS art and how is it made and how do we choose what to consume?
Rand’s book the Romantic Manifesto is helping me sort it out (at 61 years old, I still don’t claim to have the riddle solved)…

Rand, Ayn. The Romantic Manifesto: A Philosophy of Literature. 2. rev. ed., 14. print.. Signet Books AE 4916. New York: Penguin Books, 1988.

3. Most important research I read this week —

The first time I saw the deep emotional response of my lover when she had an ejaculatory orgasm (two decades ago), I started reading all of the research and every popular book written about the subject. This led to injecting (ten years ago) my lover with PRP into the distal urethra (near the Skene’s glands) in an effort to enhance the ejaculatory orgasms I had already taught her to enjoy—vhooom…the O-Shot(R) was born.

Until then, PRP had not been injected around the periurethral space. The second woman (we can call her Jane) whom I treated had been abused by her x-husband and was left by that horror with scaring, severe dyspareunia, and near anorgasmia.

Knowing that PRP had been used to treat scarring, I treated her with the same procedure that I first used on myself (I created the P-Shot(R) first by injecting my own penis before creating the O-Shot(R)).

After the procedure, Jane’s dyspareunia resolved, she became orgasmic, and six months later was engaged to a high-school sweetheart.

She also called me a month later to say, “I can now run without leaking urine, so I’ve been running and have lost over ten pounds.”

Now, over ten years later, we have a growing and impressive list of research papers that have been published about the O-Shot(R) procedure. And, our Cellular Medicine Association has grown to include over 4,000 physicians (including many prominent urologists and urogynecologists) in over 50 countries.

I’m especially grateful to the editors of Female Pelvic Medicine and Reconstructive Surgery for publishing the following article showing that the O-Shot(R) does indeed help with stress urinary incontinence without the worries of other materials that have been tried (including fat, which caused 2 deaths by pulmonary embolism in one study)

Though the authors complicated our procedure by their apparent misunderstanding of how PRP travels when injected (they used 9 injection points where 1 does better), they still made the point that the procedure works and this article should be shoved under the nose of every physician and nurse practitioner who takes care of women…

Athanasiou, Stavros, Christos Kalantzis, Dimitrios Zacharakis, Nikolaos Kathopoulis, Artemis Pontikaki, and Themistoklis Grigoriadis. “The Use of Platelet-Rich Plasma as a Novel Nonsurgical Treatment of the Female Stress Urinary Incontinence: A Prospective Pilot Study.” Female Pelvic Medicine & Reconstructive Surgery 27, no. 11 (November 2021): e668–72. https://doi.org/10.1097/SPV.0000000000001100.

4. App that made my life easier…

Though most of the world has swapped to “Zoom,” I still think GoToMeeting and GoToWebinar to help best when connecting with patients and with my staff (the staff of the Cellular Medicine Association liked working from home so much during COVID that we just kept it that way now that the pandemic has lessened).

I use this software 2 to 3 times a week and use the recordings to educate my patients and staff.

5. Quote I’m pondering —

C.G. Jung, The Undiscovered Self…

“Today, as the end of the second millennium draws near, we are again living in an age filled with apocalyptic images of universal destruction. What is the significance of that split, symbolized by the “Iron Curtain,” which divides humanity into two halves? What will become of our civilization, and of man himself, if the hydrogen bombs begin to go off, or if the spiritual and moral darkness of State absolutism should spread over Europe?

We have no reason to take this threat lightly. Everywhere in the West there are subversive minorities who, sheltered by our humanitarianism and our sense of justice, hold the incendiary torches ready, with nothing to stop the spread of their ideas except the critical reason of a single, fairly intelligent, mentally stable stratum of the population. One should not, however, overestimate the thickness of this stratum. It varies from country to country according to national temperament. Also, it is regionally dependent on public education and is subject to the influence of acutely disturbing factors of a political and economic nature”

Jung, C. G. The Undiscovered Self. New York: New American Library, 2006.


And, please give me feedback: hit “reply” and shoot me an email, or on our membership sites. Which bullet above is your favorite? What do you want more or less of from the CMA? Other suggestions? Please let me know!

Have a great week!


P.S. The last book I launched could be of help to your patients who suffer from premature ejaculation: Extend Sex: The 30-Second Trick. You’ll notice that my trick makes use of the functional anatomy, even though I did not know the anatomy when I dreamed this up 40 years ago.

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