CMA Waves. July 2017

Only for Members of the Cellular Medicine Association (CMA).

Edited transcript of the above video…

Hello. This is Juliann Hunter, and I’m Charles, and this is our monthly update for the Cellular Medicine Association.

New Amazing Book

Dr. Red Alinsod (one of our lead providers & the inventor of Thermi-va) edited this book and invited us to have a chapter about the O-Shot® procedure. Dr. Christrine Hamori (also one of our providers & the lead editor of the book) did a wonderful job putting together a gorgeous text…so pick it up. Even though the title reads “Genital Surgery“ textbook, it also discusses nonsurgical procedures–for example it covers ideas about radio frequency and lasers & how to combine those technologies with the O-Shot® procedure. So, I highly recommend reading through the book. Even if you don’t do genital surgery, your patients will benefit if you understand the possibilities.

Lichen Sclerosus Study
Second, since we talked last, we have a lichen sclerosus study that has came out. You want to zoom in on the blue journal. We’re really proud that our group conceived & financed the study protocol. I’m very grateful to Andrew Goldstein for pulling this off for us. That was a hundred thousand dollar project, plus extra, but it’s done. It showed positive results. Some of you guys have seen these pictures already, but you don’t have to be a pathologist to tell that these are different, right?

Lichen Sclerosus Before and After Treatment with O-Shot® Techniques

In the “before” you can see hyperkeratosis and subepithelial sclerosus that improves tremendously in the after photos.

We are doing a follow-up double-blind placebo controlled study.
The placebo is saline. The syringe is brought blackened so neither the doctor nor the patient can tell what’s in it.

Introducing Juliann Hunter…
That’s enough of the science. We’ll come back to science. Let’s talk about business. Juliann works here and just leads our whole building. She has an MBA from Emory, has led huge projects (50 million dollar budgets) as a project leader for Verizon–and knows what she’s doing–so I’m very proud to have her helping lead our team. I asked her to think about one THE or two things that she would like all of us to be doing to do more business.

Juliann Hunter:
There are two things that I would highly recommend that you do help the people who need you to find you…

Sgn up for an Sure Start-Orientation/Marketing Appointment (click). One of those appointments gives you an hour with one of our business experts. We will walk you through the website to help you find the all of the following…
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 a. Videos on how to do the procedures

 b. Patient surveys (by text messaging) that allow you to collect data on your patients and to contribute to our research.

 c. Legal documents and consent forms.

 d. Where to buy supplies.

 e. Webinar videos with multiple providers discussing the nuances of the procedures.

 f. Blogs where you can read or post questions to the group about ideas or unusual problems.

 g. Videos about marketing techniques that we've tested and found to be very powerful.Most importantly, while on the call, we can give you personalized advice with marketing, with your websites, and we will answer any question that we can.
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Charles Runels:
So Calendly.com/CellMed. That is free to you as part of your membership in our provider group. We have three people here with business degrees who are watching our providers, and they can see who is winning, and who is struggling, and they know the missing ingredients and will survey your marketing efforts and give you 1-3 things to do that will work to connect you with people who need what you are offering.Even if you’ve done this consult with us before now, if you’re still not scheduling at least two people a week for these procedures, then schedule another consult and we will give you the next thing to work on. I promise you this; the people that are the high producers in our group are the ones that have called us the most, and have been on the website studying the materials the most. So here you have a person (Juliann) with an MBA from Emoryand 2 other poeple with business degrees and experience with our group who looking at all of our stuff and all of your stuff and offer you free advice about what you can do to make your practice work better. So take advantage of that.Now, the next thing …
Juliann:
The other thing is auto-responders. We talk a lot about reaching out to your patients, and offering them help and advice. We talk a lot about reaching out to your patients, and giving them free advice to help them with longevity or their health, energy, whatever you choose to tell them about. But, there’s a difference between sending emails to someone, and having a whole auto-responder and sequences to add your patients to, and to add prospective patients to. One of the things that Dr. Runels has done an incredible job developing is specifically for the O-Shot right now– (1) 22 email auto-responders & (2) an O-Shot® webpage. We will help you set up how to get that information when somebody gets to your web page, where to go to find out about that is…http://oshot.respond.ontraport.net/free-marketingWhen you sign up for that, you will receive the auto-responders. You will receive a web page that has been designed about the O-Shot, and in addition to our support, you will also get support from a company called Ontraport that can help you set everything up from the web page, to getting information from people who land onto your website, and what you can do with that.

Charles Runels:
Everyone I know who makes 10 million or more on the internet uses auto-responders. Now we teach this in detail at our workshops. How to do it, how to write the emails, and part of the reason that people come to our hands-on workshops more than one time is that we teach in detail how to do this. But so many people wanted it done for them, we are offering this for $1 (The $1 charge to your credit care is so we can confirm it’s really you). To use the autoresponders, you use the system that’s built to make it operate.

So you may want to move your list from whatever you use now to send emails over to this system, since we give this as a freebie to you for being in our group but it takes the Ontraport system to make it run.

Juliann Hunter:
Ontraport can help you with moving everything onto the Ontraport system, and then there’s another big difference between Ontraport and the other auto-responders that are out there, and that is it will allow you to send postcards (they print & mail what you make on your computer), which we found to be really important because we get so much email these days that when people get postcard they have actually have something that they can touch, that that really makes an impact.

Charles Runels: Yep, that’s a good point. Not only postcards, but it allows you to automatically assign tasks to your staff at certain intervals based on what patients do.Okay, enough about business building strategies, other things that are happening with our group….
I just spoke at THE Aesthetics Show (just a short lecture about sexual dysfunction) and I was very proud to see several members of our group leading the meeting. On stage was Dr. Tess (“America’s Favorite Dermatologist”) who was judging, and in the competition we had Dr. Red Alinsod, Dr. Otto Placik, and Dr. Oscar Aguirre (all leaders in our group).
Dr. Oscar Aguirre on Stage at THE Aesthetics Show. July 2017

Last year, Dr. Alex Bader (who also teaches for us over in Greece and London) won one of those competitions. We are honored to have some true wizards in our group, so I just wanted to congratulate our amazing members who were there. If you want to do some hands-on training, I highly, highly, highly encourage you check out their classes. Especially, if you’re a gynecologist, urologist/surgeon, we need more people who understand how to do this these surgeries.

Here’s where to go (click) to see our amazing teachers

Here’s an example from another one our teachers (Dr. Kathleen Posey)…

Phimosis from lichen sclerosus treated in office with surgery followed by O-Shot® techniques by Dr. Kathleen Posey

So taking this phimosis where you cannot even pull the clitoral hood back and doing an in-office procedure where you can free that up, and now you have a normal vagina that looks and feels normal to the woman when she enjoys relations with her husband (patient was already on steroid creams, followed by a dermatologist, and had gone YEARS without sexual intercourse with her husband). Dr. Kathleen Posey teaches a class about how to treat lichen for gynecologists and urologists, and plastic surgeons. Also, everyone else I just mentioned. Dr. Oscar Aguirre out of Denver, Red Alinsod out of Southern California, and Otto Placik up in the Chicago area, all those guys do really amazing classes. Dr. Alex Bader does a class over in London teaching the nuances of how to do that not only for pathology like that, but for cosmetic purposes as well, which also has been proven to help sexual function.

So it’s not just about looking pretty. If you have a labia minora that’s in the way, coming out of your bathing suit, getting in the way when you’re having sex, it’s been proven it actually improves sex when that is corrected, so how we recommend those courses for the gynecologists in our group.

Some of our teachers focus on the face, some on the genitalia of women, some on men’s sexual dysfunction, some on correcting the complications of lichen sclerosus.

Here’s where to click to find the teacher that’s right for you (click)<–

By the way, if you already have the skill set and you are willing to help treat these poor ladies that are suffering with lichen (either surgically or otherwise), please send an email to our support email address, and we will put a little icon by your name because these ladies that are suffering are calling our providers that are willing to take care of them.

Okay. Next thing…
We have a double-blind, placebo-controlled study going on now that we just launched. We’re using saline for the placebo. We’re paying Dr. Andrew Goldstein to conduct the study. I can almost promise you that this WILL be published. We need 40 participants. 20 placebo, 20 treated (all treated for free, including blood testing).When we (hopefully) show benefit then the 20 that got the placebo will be offered the real thing for free. so please send us some people to participate, and post it to your blogs and your Facebook page because your patients, even if you live across the sea in New Zealand, you may have patients who know people in the Washington DC area, so help us get the word out…
Here’s where to send people when you ask them to let people know about the study…
click<–
Just one other thing here. Here’s the number to call our office…
1-888-920-5311
Please make use of this. If you are not getting at least two patients a week who needs what you’re offering with these PRP procedures , then there’s some missing ingredient in your marketing-chili recipe. We can look at the recipe and tall you what’s missing, so make use of us. Some of our people still don’t even have their pictures posted. You just won’t get as many calls as the providers who do. Little simple things like that that don’t cost money, but will make your practice much more successful.Okay, so I’m just telling you there’s another procedure that’s come out. We’re going to call it the Vampire Wing Lift™. It is coming, it’s going to be amazing, and so you will here more about that in an email in the next two or three days.

So, anything else Juliann?

Juliann Hunter:
That’s it. Just sign up for those Calendly’s, please.

Charles Runels:
Yes, Calendly. What we have found, we have very low drop-out rates, less than 10% in a year, but what we have found in every case, every person who has dropped out never did our free marketing, “Sure Start”, so make use of it.

Sure Start Free Marketing Consults<—

All right. Thank you.