You may find helpful a recording of a 16-minute lecture I gave to the International Society of Cosmetogynecology this past month. I lifted a few clips from the transcript and put them below.
Hopefully, the ideas there will trigger ideas for you or motivate you to proceed with needed … CONTINUE READING
Owning Tylenol® and Saying ‘Acetamenophen’
On your webpages, if you use the words “PRP Facelift” or “PRP Vagina Shot” and you do not use the words “Vampire Facelift®” or “O-Shot®”, then patients have no way to distinguish you from the person down the street who is charging half the price you charge, but doing inferior medicine, spinning yellow tops from the lab instead of using kits that are approved by the FDA for preparing … CONTINUE READING
Sylvia Sylvestri’s Best Marketing Pearl
This month’s marketing tip comes from Sylvia Silvestri RN … AKA Beverly Hills RN®.
Sylvia did an on-site training in Lenexa, Kansas in September of 2017 that could be in-structive for us all. Not only did she provide all of the training in the vampire procedures, botox and … CONTINUE READING